P2BA57-1
Find a copy of ‘Social customer experience: Engage and retain customers through social media’ by Dave Evans and Joe Cothrel, published by John Wiley and Sons 2014 and read: Chapter one ‘Social media and customer engagement’ and chapter three ‘Social customer experience management’. N.B. You should be able to borrow this book from your local library.
Table of Contents
- Tutorial Video
- Reading Materials
- ‘The positives and negatives of using social networking sites’ webpage from the ProCon organisation.
- ‘Six tips for minimising the legal risks of social media’ article from the Wall Blog.
- ‘Social Networking Sites’ webpage from the Get Safe Online website.
- ‘The Beginner's Guide to Social Media’, produced by MOZ, an analytical software company.
- ‘Which Social Media Platform Is Right For Your Business?’ article from the Spokal website.
- Presentation
- Good Practice Example
- Watch this video ‘Woolworths Facebook Marketing - Digital Marketing Case Study’, produced by Quirk. This short film looks at how social media was used to promote business for Woolworths in South Africa. Click to watch ‘Why use Social Media in business’ from VIS-Digital Marketing Agency. This short film looks at the available markets in social media.
- Watch this video ‘Woolworths Facebook Marketing - Digital Marketing Case Study’, produced by Quirk. This short film looks at how social media was used to promote business for Woolworths in South Africa. Click to watch ‘Why use Social Media in business’ from VIS-Digital Marketing Agency. This short film looks at the available markets in social media.
- Interactive Quiz
- Evidence Opportunities
- Extended Learning
- Click to read ‘The Effects of Social Media on How We Speak and Write’ from the Social Media Today website.
- Find a copy of ‘Social customer experience: Engage and retain customers through social media’ by Dave Evans and Joe Cothrel, published by John Wiley and Sons 2014 and read: Chapter one ‘Social media and customer engagement’ and chapter three ‘Social customer experience management’. N.B. You should be able to borrow this book from your local library.
- Click on the link to read the ‘Using social media to promote your business’ webpage on the For Dummies website.
- Use the internet to research how personal use of social media can influence a person’s employability.
- Think And Challenge
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