Laser Lessons - Lesson

Understand business innovation and growth

Table of Contents

'The new product development process (NPD) from Marketing Insider

In order to stay successful in the face of maturing products, companies have to obtain new ones by a carefully executed new product development process.

Table of Contents

Click on the icon to read about business networking from the BNI.
Click to read about ‘Three famous business model innovations and what you can learn from them’ from the Lead Innovation Management website.
Using the internet or your local library, research your local Chambers of Commerce and their work.
Suggested reading - NB You should be able to borrow this book from your local library or it may be available online as an electronic version.
'Dealing with Darwin: How great companies innovate at every phase of their evolution’ by Geoffrey Moore. Published by Capstone 2006.

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