P2CS2-2
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Question 1 of 5
Customer retention is the activity an organisation takes in order to maintain regular custom from:
direct marketing opportunities
staff
organisations and individuals
internal departments
The benefits of customer retention to an organisation include:
higher prices
exceeding customer expectations
better customer service
obtaining customer data
Which one of the following is NOT a technique to attract or retain customers?
Staff bonus schemes
Staff training
Industry networking
Advertising campaign
Customer loyalty can be assessed by customer:
rapport
service
expectations
feedback
Customer recovery is the process or strategies used by a company to attract previous customers who have:
no need for the product and/or service
completed a questionnaire
stopped doing business with them
moved to a different location
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