P2CS2-2
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Question 1 of 5
Customer retention is the activity an organisation takes in order to maintain regular custom from:
organisations and individuals
staff
direct marketing opportunities
internal departments
The benefits of customer retention to an organisation include:
exceeding customer expectations
higher prices
obtaining customer data
better customer service
Which one of the following is NOT a technique to attract or retain customers?
Industry networking
Advertising campaign
Staff training
Staff bonus schemes
Customer loyalty can be assessed by customer:
feedback
rapport
service
expectations
Customer recovery is the process or strategies used by a company to attract previous customers who have:
moved to a different location
stopped doing business with them
no need for the product and/or service
completed a questionnaire
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