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P5DMALK8-1

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Question 1 of 4

A good customer relationship will:

Focus on improvements to products / services

Exceed staff expectations

Help develop customer loyalty

Give added value to a product / service

Customer Relationship Management systems can be used to meet customers’ expectations by providing:

Relevant information and data

Repeat business

A platform for approving staff holiday

Competitor information

Added value represents:

Customer loyalty

Customer satisfaction

Speed of service

Extra benefits to the customer

Which one of the below is a legislation you should have a good understanding of when managing customer relationships?

Consumer Rights Act 2015

Company Rights Regulations 2011

Customer Service Act 1987

Distance Selling Regulations 2000

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