Click to read this business case study on ‘Communicating with stakeholders’ that looks at how one company, Bernard Matthews, improved its communications with its internal and external stakeholders. Why did Bernard Matthews need to change how it communicated and with whom? Compare how the company communicates with its internal and external stakeholders to your organisation’s communications. Is there anything in the study that your organisation could use to improve stakeholder relationships? It is rare that there is just one way to respond to a scenario or situation, so do not consider that the response you have chosen to this scenario will be judged as right or wrong. Share your scenario with a work colleague and ask them to tell you if they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your tutor.