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P3CS14-1

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Question 1 of 5

Why is it important to keep up to date with product knowledge?

It will increase your salary

You will be able to answer customers’ questions

You will be able to write organisation procedures

You can go on a training course

Customers’ needs can be identified by:

promoting additional products

exceeding customer expectations

giving a positive impression

using questioning techniques

AIDA is an acronym for:

Attention, Interest, Desire, Active listening

Attention, Interest, Desire, Action

Attention, Interest, Description, Action

Attention, Information, Desire, Action

Cross selling is about selling a:

different package

special promotion

more expensive item

related item

When is the best time to promote additional products and/or services to a customer?

When the customer has not made a decision about buying

When the customer has asked for a reduction in price

When the customer has decided to buy the product and/or service

When the customer has asked questions about the product and/or service

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