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P3CS14-1

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Question 1 of 5

Why is it important to keep up to date with product knowledge?

It will increase your salary

You will be able to answer customers’ questions

You can go on a training course

You will be able to write organisation procedures

Customers’ needs can be identified by:

promoting additional products

using questioning techniques

giving a positive impression

exceeding customer expectations

AIDA is an acronym for:

Attention, Information, Desire, Action

Attention, Interest, Desire, Action

Attention, Interest, Description, Action

Attention, Interest, Desire, Active listening

Cross selling is about selling a:

more expensive item

different package

special promotion

related item

When is the best time to promote additional products and/or services to a customer?

When the customer has asked for a reduction in price

When the customer has not made a decision about buying

When the customer has decided to buy the product and/or service

When the customer has asked questions about the product and/or service

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