Planning the future strategy of your business
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Question 1 of 3
What does ‘diversification’ mean?
Adding new products to your existing offering
Opening stores in new locations
Reducing the costs of production
Employing staff with diverse backgrounds
Which one of the below is NOT a UK law that you need to consider when employing someone?
Health and Safety at Work Act
The Consumer Rights Act
Data Protection Act and GDPR
The Equality Act
What actions can you take to improve your marketing strategy?
Focus on traditional marketing if your product is aimed at young adults
Invest in paid-for online advertising
Find out how your existing customers found you so you can see what worked well
Invest in SEO
Reduce the marketing budget and invest in production instead
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