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Professionalism and business acumen for personal trainers

Case Study

You are about to set up your own personal training business. You use a gym that you will have to pay rent to monthly but you will be self-employed and so choose your own hours, clients etc. You are going to start next month. Make notes of:
  • The standards and professionalism expected from you on the job
  • Your health and safety responsibilities
  • Your requirements as a self-employed professional
  • What your marketing tactics and techniques would be
  • How you would close a sale once you spoke to prospective clients
  • How you would manage your budgets and finances
  • Is there any CPD you need to do before you start?
It is rare that there is just one way to respond to a scenario or situation, so do not consider that the responses you have to the above scenario will be judged as right or wrong. Share your scenario with a work colleague or friend and ask them to tell you whether they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your assessor.