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P2CS3-3

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Question 1 of 5

Match the words on the left with the items on the right.

Drag and Drop items from one side to pair them with items from the other side

Expectations

Wants

Needs

A customers’ idealistic view of what type of product will meet their needs

A customers’ idea of how the product and/or service will meet their needs

A customers’ requirements of the product

Which one of the below are customers’ expectations NOT influenced by?

Online reviews

Internal communications

Experiences with the organisation

Experiences with competitors

Managing customers’ expectations will:

maintain the organisation’s reputation

raise prices and profit

reduce competition

increase customer feedback

What will keeping promises to customers do?

Promote goodwill

Change procedures

Encourage competition

Adapt to customer needs

Drag and drop the words into the correct gaps.

actionsstandardpolicyagreementscustomerkept

All promises must be and all must be followed through to ensure that the is satisfied with the product and/or service. Complaints must be rectified by using the organisation complaints and records must be kept of all made.

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