P2CS3-3
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Match the words on the left with the items on the right.
Drag and Drop items from one side to pair them with items from the other side
Needs
Expectations
Wants
A customers’ requirements of the product
A customers’ idea of how the product and/or service will meet their needs
A customers’ idealistic view of what type of product will meet their needs
Which one of the below are customers’ expectations NOT influenced by?
Internal communications
Experiences with the organisation
Online reviews
Experiences with competitors
Managing customers’ expectations will:
increase customer feedback
maintain the organisation’s reputation
reduce competition
raise prices and profit
What will keeping promises to customers do?
Change procedures
Adapt to customer needs
Encourage competition
Promote goodwill
Drag and drop the words into the correct gaps.
All promises must be and all must be followed through to ensure that the is satisfied with the product and/or service. Complaints must be rectified by using the organisation complaints and records must be kept of all made.
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