P2BA44-2
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Question 1 of 5
Match the words on the left with the items on the right.
Drag and Drop items from one side to pair them with items from the other side
Mission statement
Customer service language
Brand promise
A written sentence / paragraph which defines the purpose and values of your company
A commitment or mission
Phrases and words that support a brand, and inform the way that you talk to a customer
One of the benefits of branding is to gain customer:
satisfaction data
loyalty
distrust
information
Which two of the below should customer service language be?
Sincere
Simplistic
Reassuring
Forceful
Is the following statement true or false? The brand conveys the quality of your product or service to the customer.
FALSE
TRUE
Is the following statement true or false? The relationship between customer service and a brand helps gather customer personal information.
TRUE
FALSE
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