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P2BA44-2

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Question 1 of 5

Match the words on the left with the items on the right.

Drag and Drop items from one side to pair them with items from the other side

Mission statement

Brand promise

Customer service language

Phrases and words that support a brand, and inform the way that you talk to a customer

A commitment or mission

A written sentence / paragraph which defines the purpose and values of your company

One of the benefits of branding is to gain customer:

loyalty

distrust

satisfaction data

information

Which two of the below should customer service language be?

Sincere

Simplistic

Reassuring

Forceful

Is the following statement true or false? The brand conveys the quality of your product or service to the customer.

TRUE

FALSE

Is the following statement true or false? The relationship between customer service and a brand helps gather customer personal information.

FALSE

TRUE

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