P2BA49-1
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Question 1 of 5
What will a good customer relationship do?
Exceed staff expectations
Give added value to a product and/or service
Focus on improvements to products and/or services
Help develop customer loyalty
Customer feedback can be used to identify:
customer care
areas of service improvement
personal information
cost of product and/or service
What can Customer Relationship Management systems provide that can be used to meet customers’ expectations?
Repeat business
Relevant information and data
Competitor information
Insight into market trends
What does added value represent?
Customer satisfaction
Speed of service
Customer loyalty
Extra benefits to the customer
Is the following statement true or false? Regular communication with customers is important because it can lead to a reduction in sales.
TRUE
FALSE
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