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P2BA49-1

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Question 1 of 5

What will a good customer relationship do?

Give added value to a product and/or service

Focus on improvements to products and/or services

Exceed staff expectations

Help develop customer loyalty

Customer feedback can be used to identify:

customer care

cost of product and/or service

areas of service improvement

personal information

What can Customer Relationship Management systems provide that can be used to meet customers’ expectations?

Insight into market trends

Relevant information and data

Repeat business

Competitor information

What does added value represent?

Customer loyalty

Customer satisfaction

Extra benefits to the customer

Speed of service

Is the following statement true or false? Regular communication with customers is important because it can lead to a reduction in sales.

FALSE

TRUE

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