P2BA49-1
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Question 1 of 5
What will a good customer relationship do?
Give added value to a product and/or service
Exceed staff expectations
Focus on improvements to products and/or services
Help develop customer loyalty
Customer feedback can be used to identify:
cost of product and/or service
areas of service improvement
personal information
customer care
What can Customer Relationship Management systems provide that can be used to meet customers’ expectations?
Repeat business
Relevant information and data
Insight into market trends
Competitor information
What does added value represent?
Customer satisfaction
Extra benefits to the customer
Customer loyalty
Speed of service
Is the following statement true or false? Regular communication with customers is important because it can lead to a reduction in sales.
TRUE
FALSE
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