P2BA49-1
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Question 1 of 5
What will a good customer relationship do?
Exceed staff expectations
Focus on improvements to products and/or services
Help develop customer loyalty
Give added value to a product and/or service
Customer feedback can be used to identify:
areas of service improvement
cost of product and/or service
customer care
personal information
What can Customer Relationship Management systems provide that can be used to meet customers’ expectations?
Competitor information
Repeat business
Relevant information and data
Insight into market trends
What does added value represent?
Customer satisfaction
Extra benefits to the customer
Customer loyalty
Speed of service
Is the following statement true or false? Regular communication with customers is important because it can lead to a reduction in sales.
TRUE
FALSE
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