P2BA49-1
Table of Contents
Click on the link and read a case study about Zara and the way that they use Customer Relationship Management (CRM).
- How does Zara use CRM to develop an effective relationship with their customers?
- Why do you think it can be useful to an organisation to collect data related to customer habits, and customer likes and dislikes?
It is rare that there is just one way to respond to a scenario or situation, so do not consider that the response you have chosen to this scenario will be judged as right or wrong. Share your scenario with a work colleague and ask them to tell you if they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your tutor.