P3CS12-1
Table of Contents
Click on the link to read all the pages of this case study looking at communication strategies at Enterprise Rent-a-car.
- What did you think were the most effective strategies / techniques that Enterprise Rent-a-car used to create brand awareness and ensure operational excellence?
- Do you think their approach could benefit your organisation? If so, which strategies / techniques could you suggest to your manager?
It is rare that there is just one way to respond to a scenario or situation, so do not consider that the response you have chosen to this scenario will be judged as right or wrong. Share your scenario with a work colleague and ask them to tell you if they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your tutor.