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P3CS15-1

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Question 1 of 5

Which three of the below do customers have expectations about?

Regulations

Service

Price

Social media

Quality

Is the following statement true or false? Customer expectations are formed by advertising.

FALSE

TRUE

The service offer is the:

cost of the service

extent of the service

marketing of the service

customer service policy

Which one of the following will not add value to a service offer?

Access to a helpdesk

Flight upgrade

Extending a guarantee

Dress code

In order to build added value into the service offer, the organisation must:

listen to customer feedback

appoint more staff

change packaging

market new products

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