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P3CS15-1

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Question 1 of 5

Which three of the below do customers have expectations about?

Social media

Price

Quality

Regulations

Service

Is the following statement true or false? Customer expectations are formed by advertising.

FALSE

TRUE

The service offer is the:

marketing of the service

customer service policy

cost of the service

extent of the service

Which one of the following will not add value to a service offer?

Access to a helpdesk

Flight upgrade

Dress code

Extending a guarantee

In order to build added value into the service offer, the organisation must:

appoint more staff

change packaging

market new products

listen to customer feedback

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