Laser Lessons - Lesson

Understand sales and marketing

Watch this video called 'Starting a business – Market Research’ from Management Skills Courses. What can you learn from the video? Click on the arrow to the right to watch a second video on branding.

Table of Contents

Tutorial Video
Reading Materials

'Marketing and the 7Ps: A brief summary of marketing and how it works’ from The Chartered Institute of Marketing.
'The sales process’ from Ni Business Info
'Brand: Types of brands and how to create a successful brand identity’ from the Investopedia website.

Presentation

Click to launch this lesson's presentation on 'Understand sales and marketing'
Click to launch this lesson's presentation on 'Market research'

Good Practice Example
Good Practice Example
Interactive Quiz
Evidence Opportunities
Extended Learning

‘Merging promise and experience: The branded customer experience benchmark’ from The Chartered Institute of Marketing. This document looks at the organisational factors which help brands to bridge the gap between promise and reality.
‘Keep Social Honest’. This articlefrom the Chartered Institute of Marketing looks what what consumers think about brands on social media and what businesses need to do about it.
‘Creating value through the marketing mix’. Click on the link to read this business case from the supermarket Aldi

Think And Challenge