Understand sales and marketing
Table of Contents
- Tutorial Video
- Reading Materials
- 'Marketing and the 7Ps: A brief summary of marketing and how it works’ from The Chartered Institute of Marketing.
- 'The sales process’ from Ni Business Info
- 'Brand: Types of brands and how to create a successful brand identity’ from the Investopedia website.
- Presentation
- Click to launch this lesson's presentation on 'Understand sales and marketing'
- Click to launch this lesson's presentation on 'Market research'
- Good Practice Example
- Good Practice Example
- Interactive Quiz
- Evidence Opportunities
- Extended Learning
- ‘Merging promise and experience: The branded customer experience benchmark’ from The Chartered Institute of Marketing. This document looks at the organisational factors which help brands to bridge the gap between promise and reality.
- ‘Keep Social Honest’. This articlefrom the Chartered Institute of Marketing looks what what consumers think about brands on social media and what businesses need to do about it.
- ‘Creating value through the marketing mix’. Click on the link to read this business case from the supermarket Aldi
- Think And Challenge
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