Understand sales and marketing
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Question 1 of 5
Successful marketing ensures that:
Customers’ needs have been satisfied
The business will increase production
Sales leads are followed up
Promotion by television advertising
It is important that a sales presentation focuses on
Features and benefits
Physical evidence
Demographics
Market research data
Telephone surveys will generate:
Secondary data
PESTLE
Situation analysis
Primary data
One benefit of branding is:
Customer feedback
Market research
Customer loyalty
Lower prices
To a marketing department a sales team has a lot of useful data about:
Customers
Production
Location
Stock
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