Understand sales and marketing
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Question 1 of 5
Successful marketing ensures that:
Customers’ needs have been satisfied
Sales leads are followed up
Promotion by television advertising
The business will increase production
It is important that a sales presentation focuses on
Demographics
Market research data
Features and benefits
Physical evidence
Telephone surveys will generate:
Secondary data
Primary data
PESTLE
Situation analysis
One benefit of branding is:
Market research
Customer feedback
Lower prices
Customer loyalty
To a marketing department a sales team has a lot of useful data about:
Production
Stock
Location
Customers
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