Understand sales and marketing
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Question 1 of 5
Successful marketing ensures that:
Customers’ needs have been satisfied
Sales leads are followed up
The business will increase production
Promotion by television advertising
It is important that a sales presentation focuses on
Features and benefits
Market research data
Physical evidence
Demographics
Telephone surveys will generate:
Primary data
PESTLE
Secondary data
Situation analysis
One benefit of branding is:
Customer loyalty
Lower prices
Customer feedback
Market research
To a marketing department a sales team has a lot of useful data about:
Stock
Customers
Location
Production
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