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Understand how to organise customer service delivery

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Question 1 of 5

The method of promotion used by an organisation will depend upon:

Public relations

The target audience

Customer loyalty

The number of customers

Everyone in the organisation should be involved in the customer service delivery.

True

False

'Customer wants' are:

What customer would like to have

The finished product

How the customer wants to be treated

What customers must have

Which three of the below are examples of demographic customer segmentation?

Location

Gender

Looks

Buying habits

Occupation

Age

The ‘customer journey’ begins with:

A purchase

Complaints

Touch points

The first enquiry

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