Understand how to organise customer service delivery
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Question 1 of 5
The method of promotion used by an organisation will depend upon:
The number of customers
The target audience
Customer loyalty
Public relations
Everyone in the organisation should be involved in the customer service delivery.
True
False
'Customer wants' are:
What customers must have
How the customer wants to be treated
What customer would like to have
The finished product
Which three of the below are examples of demographic customer segmentation?
Gender
Age
Location
Buying habits
Occupation
Looks
The ‘customer journey’ begins with:
Complaints
Touch points
The first enquiry
A purchase
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