Understand how to organise customer service delivery
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Question 1 of 5
The method of promotion used by an organisation will depend upon:
Customer loyalty
The number of customers
The target audience
Public relations
Everyone in the organisation should be involved in the customer service delivery.
False
True
'Customer wants' are:
The finished product
What customers must have
What customer would like to have
How the customer wants to be treated
Which three of the below are examples of demographic customer segmentation?
Location
Buying habits
Gender
Looks
Occupation
Age
The ‘customer journey’ begins with:
Touch points
The first enquiry
A purchase
Complaints
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