Laser Lessons - Lesson

P2CS2-1

Table of Contents

In this tutorial you will learn:

The difference between internal and external customers.
About cultural factors that can affect a customers' expectations.
The importance of treating people as individuals and respecting cultural differences.

Table of Contents

‘How to turn unhappy customers into raving fans of your brand’ by Groove
‘Equality Act 2010: What do I need to know? Quick start guide for businesses who sell goods and services’ from the Government Equalities Office.
‘Factors affecting customer behaviour’ by Asifo Shah on the AIPMM website.
‘Q & A: Understanding body language to make more sales’ from the Marketing Donut website.
'6 Simple Steps to Handle Dissatisfied Customers’ from Buzztime Business.

Think And Challenge