Laser Lessons - Lesson

P5DMALK14-1

Table of Contents

In this tutorial you will learn:

A definition of corporate communications
Some of the reasons why an organisation engages in corporate communications
That through the management of communications an organisation can achieve corporate objectives

Table of Contents

‘Communication Strategy: 9 steps to effective strategic planning’ webpage on the Melcrum website
‘How to write a communication strategy’ by the Overseas Development Institute (ODI)
‘Corporate Communication: A guide to theory and practice’ by Joel Cornelissen, published by SAGE publishing Ltd, 4th edition
‘From strategy to corporate communication strategy: A conceptualisation’ by Benita Steyn, published by the University of South Africa
‘The new rules of corporate communications’ webpage on the Fast Company website
‘Social media for corporate communications’ by Investis
‘About organizational communications audits’ webpage on the Chron: Small Business website
‘The decision-making pocketbook’ by Neil Russell-Jones, published by Management Pocketbooks Ltd.
Research adapting communications for different individuals and groups. Specifically:
‘Getting the truth into workplace surveys’ webpage on the Harvard Business Review website
‘Network theory and anaylsis’ webpage on the University of Twente website

Think And Challenge

It is rare that there is just one way to respond to a scenario or situation, so do not consider that the response you have chosen to this scenario will be judged as right or wrong. Share your scenario with a work colleague and ask them to tell you if they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your tutor.