Laser Lessons - Lesson

P5DMALK14-1

‘Corporate Communication: A guide to theory and practice’ by Joel Cornelissen, published by SAGE publishing Ltd, 4th edition

Find and read: Chapter 1 ‘Defining corporate communication’ Chapter 2 ‘Corporate communication in contemporary organisations’ Part 2 ‘Conceptual foundations’ Part 3 ‘Corporate communication in practice’ Chapter 9 ‘Employee communication’ You do not have to buy this book. Your local library service should have a copy.

Table of Contents

Tutorial Video
Reading Materials

‘Communication Strategy: 9 steps to effective strategic planning’ webpage on the Melcrum website
‘How to write a communication strategy’ by the Overseas Development Institute (ODI)
‘Corporate Communication: A guide to theory and practice’ by Joel Cornelissen, published by SAGE publishing Ltd, 4th edition
‘From strategy to corporate communication strategy: A conceptualisation’ by Benita Steyn, published by the University of South Africa
‘The new rules of corporate communications’ webpage on the Fast Company website
‘Social media for corporate communications’ by Investis
‘About organizational communications audits’ webpage on the Chron: Small Business website
‘The decision-making pocketbook’ by Neil Russell-Jones, published by Management Pocketbooks Ltd.
Research adapting communications for different individuals and groups. Specifically:
‘Getting the truth into workplace surveys’ webpage on the Harvard Business Review website
‘Network theory and anaylsis’ webpage on the University of Twente website

Presentation
Good Practice Example
Interactive Quiz
Evidence Opportunities
Extended Learning

Find and read ‘Communication for Business’ by Henry McClave, published by Gill & Macmillan Ltd., 4th edition. N.B. You should be able to find a copy at your local library service.
Find and read relevant volumes of the Journal of Communication Management, published by Emerald Insight.
Click to read ‘All about strategic planning’ on the Management Help website.
Click to read ‘Issue? Crisis? What’s the difference and why is it important?’ on the Melissa Agnes website.
Click to read ‘The art of customer segmentation’ webpage on the Marketing Donut website.

Think And Challenge

It is rare that there is just one way to respond to a scenario or situation, so do not consider that the response you have chosen to this scenario will be judged as right or wrong. Share your scenario with a work colleague and ask them to tell you if they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your tutor.