Laser Lessons - Lesson

P5DMALK14-1

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Question 1 of 5

Which one of the below is NOT a communication activity a manager may undertake?

Approving a company slogan

Approving funding for a new product

Reviewing the effectiveness of a social media campaign

Coordinating different communication teams

Which three of the below can be promoted by managing communications effectively?

Staff loyalty

Transparency

Redundancy

Unpaid leave

Corporate citizenship

Which two of the below are methods for measuring the effectiveness of corporate communications?

Staff holiday party

Focus groups

Letter

Critical incident analysis

Is the following statement true or false? A communication strategy is the selection of appropriate communication objectives.

FALSE

TRUE

Match the words on the left with the items on the right.

Drag and Drop items from one side to pair them with items from the other side

Public relations

Employee communication

Investor relations

Marketing

Financial reports, quarterly updates, market analysis, etc.

Sponsorship, events, issue and crisis management, etc.

Website, product packaging, logo, advertising, etc.

Policies and procedures, intranets, news, directories, etc.

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Think And Challenge

It is rare that there is just one way to respond to a scenario or situation, so do not consider that the response you have chosen to this scenario will be judged as right or wrong. Share your scenario with a work colleague and ask them to tell you if they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your tutor.