Laser Lessons - Lesson

Understand how to exceed customer expectations

Table of Contents

In this tutorial you will learn:

The definition of customer expectations and customer needs
Some ideas that customers have about what adds value for them
About the service offer and added value

Table of Contents

‘The importance of exceeding customer expectations’ article from the Marketing Donut website.
‘4 actions to exceed customer expectations’ blog from the Beyond Philosophy website.
‘5 ways to create added value for customers’ from Vertical Response
Find and read your organisation’s policies and procedures on legislation and limits of authority.