Case Study

You have just started as a personal trainer at a local gym. There are five other personal trainers who have been there a while and have established their client base. You need to gain clients to start building up your business.

• How will you communicate and engage with potential clients?

Think about and how you can influence positively using:

Touch-points

First impressions

Rapport building

Non-verbal communication

Added value

Actively listening

Affirming statements

Behaviour change and what stage they are and appropriate techniques

Creating a positive environment

It is rare that there is just one way to respond to a scenario or situation, so do not consider that the responses you have to the above scenario will be judged as right or wrong. Share your scenario with a work colleague or friend and ask them to tell you whether they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your assessor.