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Watch ‘Starbucks marketing mix analysis' from Amna Awan. This video is a case study which analyses the Starbucks marketing mix, including identifying the 4Ps of marketing, and then provides recommendations to improve the marketing mix in the future.
Table of Contents
- Tutorial Video
- Reading Materials
- Laser Learning reading text ‘Marketing research and planning’
- Laser Learning reading text ‘Targeting customer groups’
- ‘How to define SMART marketing objectives’ from Smart Insights
- ‘The Marketing Mix’ from The Marketing Mix
- ‘The Marketing Mix and 4Ps of Marketing’ from Mind Tools
- ‘Pricing Strategies’ from Marketing Teacher
- ‘Marketing and advertising: the law’ from Gov.uk
- ‘What is Market Research?’ from Shopify
- ‘How to Conduct Competitive Research’ from Inc.
- ‘Growth Strategies in Business’ from Chron
- ‘How Should I Segment My Database?’ from B2B Marketing Blog
- ‘Why market segmentation is crucial for your business’ from Entrepreneur Handbook
- ‘6 Advantages of Segmentation’ from Marketing 91
- ‘Step 2: Choosing Market Segments’ from KnowThis
- Presentation
- Click to launch this lesson’s first presentation on ‘Limitations and constraints to marketing’.
- Click to launch this lesson’s second presentation on ‘Creating a marketing plan’.
- Click to launch this lesson’s third presentation on ‘How to apply segmentation’.
- Good Practice Example
- Good Practice Example
- Interactive Quiz
- Evidence Opportunities
- Extended Learning
- Click to read ‘Marketing mix (Price, Place, Promotion, Product)’ on the Business Case Studies website. On the same website, search for ‘Creating value through the marketing mix: An Aldi case study’ and ‘Discovering customer needs through research: A Barclays case study’.
- Click to read ‘Examples of Questionable Marketing Ethics’ on the Chron: Small Business website. On the same website, search for the article ‘Examples of marketing objectives’.
- Click to read ‘Preparing your marketing plan’ from the Marketing Donut website. On the same website, search for the article ‘Planning your marketing’ and ‘Customer segmentation: An essential checklist’.
- Click to read ‘Mini Measures Carfun Footprint’ from AdWeek.
- Click to read ‘Market Segmentation: You’re Doing It Wrong’ from Active Marketing.
- Click to read ’10 Ways to Learn About Your Target Audience’ from Entrepreneur.
- Click to read ‘Selecting Target Markets’ from Market Segmentation Study Guide.
- Click to access the YouTube website and search for the following videos: ‘HubSpot’s Stephen Higgins Explains Buyer Personas’ produced by bandv ‘Segmentation, Targeting, and Positioning – McDonald’s’ produced by Dowtsx ‘SMART Goals – Quick Overview’ produced by DecisionSkills ‘Global Marketing – Oreos (Kraft)’ produced by Dowtsx ‘The greatest TED Talk ever sold – Morgan Spurlock’ produced by TED-Ed ‘74 Years of McDonalds Marketing in Two Minutes’ produced by FastCompany ‘Geoffrey Moore Explains Market Segmentation | Udacity’ produced by Udacity
- Think And Challenge
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