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O3IDBUS3-1
Table of Contents
Click to access the YouTube website and search for the following videos: ‘HubSpot’s Stephen Higgins Explains Buyer Personas’ produced by bandv ‘Segmentation, Targeting, and Positioning – McDonald’s’ produced by Dowtsx ‘SMART Goals – Quick Overview’ produced by DecisionSkills ‘Global Marketing – Oreos (Kraft)’ produced by Dowtsx ‘The greatest TED Talk ever sold – Morgan Spurlock’ produced by TED-Ed ‘74 Years of McDonalds Marketing in Two Minutes’ produced by FastCompany ‘Geoffrey Moore Explains Market Segmentation | Udacity’ produced by Udacity
Table of Contents
Tutorial Video
Reading Materials
Laser Learning reading text ‘Marketing research and planning’
Laser Learning reading text ‘Targeting customer groups’
‘How to define SMART marketing objectives’ from Smart Insights
‘The Marketing Mix’ from The Marketing Mix
‘The Marketing Mix and 4Ps of Marketing’ from Mind Tools
‘Pricing Strategies’ from Marketing Teacher
‘Marketing and advertising: the law’ from Gov.uk
‘What is Market Research?’ from Shopify
‘How to Conduct Competitive Research’ from Inc.
‘Growth Strategies in Business’ from Chron
‘How Should I Segment My Database?’ from B2B Marketing Blog
‘Why market segmentation is crucial for your business’ from Entrepreneur Handbook
‘6 Advantages of Segmentation’ from Marketing 91
‘Step 2: Choosing Market Segments’ from KnowThis
Presentation
Click to launch this lesson’s first presentation on ‘Limitations and constraints to marketing’.
Click to launch this lesson’s second presentation on ‘Creating a marketing plan’.
Click to launch this lesson’s third presentation on ‘How to apply segmentation’.
Good Practice Example
Good Practice Example
Interactive Quiz
Evidence Opportunities
Extended Learning
Click to read ‘Marketing mix (Price, Place, Promotion, Product)’ on the Business Case Studies website. On the same website, search for ‘Creating value through the marketing mix: An Aldi case study’ and ‘Discovering customer needs through research: A Barclays case study’.
Click to read ‘Examples of Questionable Marketing Ethics’ on the Chron: Small Business website. On the same website, search for the article ‘Examples of marketing objectives’.
Click to read ‘Preparing your marketing plan’ from the Marketing Donut website. On the same website, search for the article ‘Planning your marketing’ and ‘Customer segmentation: An essential checklist’.
Click to read ‘Mini Measures Carfun Footprint’ from AdWeek.
Click to read ‘Market Segmentation: You’re Doing It Wrong’ from Active Marketing.
Click to read ’10 Ways to Learn About Your Target Audience’ from Entrepreneur.
Click to read ‘Selecting Target Markets’ from Market Segmentation Study Guide.
Click to access the YouTube website and search for the following videos: ‘HubSpot’s Stephen Higgins Explains Buyer Personas’ produced by bandv ‘Segmentation, Targeting, and Positioning – McDonald’s’ produced by Dowtsx ‘SMART Goals – Quick Overview’ produced by DecisionSkills ‘Global Marketing – Oreos (Kraft)’ produced by Dowtsx ‘The greatest TED Talk ever sold – Morgan Spurlock’ produced by TED-Ed ‘74 Years of McDonalds Marketing in Two Minutes’ produced by FastCompany ‘Geoffrey Moore Explains Market Segmentation | Udacity’ produced by Udacity
Think And Challenge
