O3IDBUS3-1
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Question 1 of 6
Complete the following sentence. The 4Ps of marketing are Place, Promotion and Pricing and…
Production
Product
Placement
Principle
Complete the following sentence. The ‘T’ in PESTLE stands for…
Team
Tested
Technological
Time-bound
Complete the following sentence. A customer persona is…
A personality created by you to represent a group of customers
A factually accurate representation of their personality
A visual representation of their personality
A customer’s own explanation of their personality
Complete the following sentence. According to Gov.uk, marketing and advertising must be socially…
Responsible
Respectful
Realistic
Regulated
Complete the following sentence. ‘Diversification’ is a business growth strategy which means to…
Purchase another company within the market it already operates
Purchase another company in a different market
Sell new products to new markets
Expand your product range
Complete the following sentence. It’s a common mistake that businesses create their customer segments…
Before creating their marketing mix
In partnership with other departments within the business
After conducting market research
Using more than one layer of segmentation
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