O3IDBUS3-1
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Question 1 of 6
Complete the following sentence. The 4Ps of marketing are Place, Promotion and Pricing and…
Placement
Product
Principle
Production
Complete the following sentence. The ‘T’ in PESTLE stands for…
Team
Tested
Time-bound
Technological
Complete the following sentence. A customer persona is…
A factually accurate representation of their personality
A visual representation of their personality
A personality created by you to represent a group of customers
A customer’s own explanation of their personality
Complete the following sentence. According to Gov.uk, marketing and advertising must be socially…
Regulated
Realistic
Responsible
Respectful
Complete the following sentence. ‘Diversification’ is a business growth strategy which means to…
Purchase another company in a different market
Sell new products to new markets
Purchase another company within the market it already operates
Expand your product range
Complete the following sentence. It’s a common mistake that businesses create their customer segments…
After conducting market research
Using more than one layer of segmentation
In partnership with other departments within the business
Before creating their marketing mix
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