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O3IDBUS3-1

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Question 1 of 6

Complete the following sentence. The 4Ps of marketing are Place, Promotion and Pricing and…

Principle

Placement

Product

Production

Complete the following sentence. The ‘T’ in PESTLE stands for…

Team

Technological

Time-bound

Tested

Complete the following sentence. A customer persona is…

A customer’s own explanation of their personality

A visual representation of their personality

A personality created by you to represent a group of customers

A factually accurate representation of their personality

Complete the following sentence. According to Gov.uk, marketing and advertising must be socially…

Respectful

Regulated

Realistic

Responsible

Complete the following sentence. ‘Diversification’ is a business growth strategy which means to…

Purchase another company in a different market

Purchase another company within the market it already operates

Expand your product range

Sell new products to new markets

Complete the following sentence. It’s a common mistake that businesses create their customer segments…

In partnership with other departments within the business

Using more than one layer of segmentation

After conducting market research

Before creating their marketing mix

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