O3IDBUS3-1
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Question 1 of 6
Complete the following sentence. The 4Ps of marketing are Place, Promotion and Pricing and…
Principle
Placement
Product
Production
Complete the following sentence. The ‘T’ in PESTLE stands for…
Team
Technological
Time-bound
Tested
Complete the following sentence. A customer persona is…
A customer’s own explanation of their personality
A visual representation of their personality
A personality created by you to represent a group of customers
A factually accurate representation of their personality
Complete the following sentence. According to Gov.uk, marketing and advertising must be socially…
Respectful
Regulated
Realistic
Responsible
Complete the following sentence. ‘Diversification’ is a business growth strategy which means to…
Purchase another company in a different market
Purchase another company within the market it already operates
Expand your product range
Sell new products to new markets
Complete the following sentence. It’s a common mistake that businesses create their customer segments…
In partnership with other departments within the business
Using more than one layer of segmentation
After conducting market research
Before creating their marketing mix
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