O3IDBUS3-1
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Question 1 of 6
Complete the following sentence. The 4Ps of marketing are Place, Promotion and Pricing and…
Production
Placement
Product
Principle
Complete the following sentence. The ‘T’ in PESTLE stands for…
Tested
Team
Technological
Time-bound
Complete the following sentence. A customer persona is…
A visual representation of their personality
A customer’s own explanation of their personality
A personality created by you to represent a group of customers
A factually accurate representation of their personality
Complete the following sentence. According to Gov.uk, marketing and advertising must be socially…
Realistic
Regulated
Responsible
Respectful
Complete the following sentence. ‘Diversification’ is a business growth strategy which means to…
Expand your product range
Sell new products to new markets
Purchase another company within the market it already operates
Purchase another company in a different market
Complete the following sentence. It’s a common mistake that businesses create their customer segments…
In partnership with other departments within the business
Using more than one layer of segmentation
Before creating their marketing mix
After conducting market research
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