O3IDBUS3-1
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Question 1 of 6
Complete the following sentence. The 4Ps of marketing are Place, Promotion and Pricing and…
Product
Production
Principle
Placement
Complete the following sentence. The ‘T’ in PESTLE stands for…
Tested
Team
Technological
Time-bound
Complete the following sentence. A customer persona is…
A factually accurate representation of their personality
A visual representation of their personality
A personality created by you to represent a group of customers
A customer’s own explanation of their personality
Complete the following sentence. According to Gov.uk, marketing and advertising must be socially…
Regulated
Responsible
Realistic
Respectful
Complete the following sentence. ‘Diversification’ is a business growth strategy which means to…
Purchase another company within the market it already operates
Sell new products to new markets
Expand your product range
Purchase another company in a different market
Complete the following sentence. It’s a common mistake that businesses create their customer segments…
After conducting market research
Before creating their marketing mix
Using more than one layer of segmentation
In partnership with other departments within the business
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