Table of Contents

1. Tutorial Video
2. Reading Materials
• ‘Digital Marketing’ from the Marketo website
• ‘What is digital marketing?’ from the Marketing Teacher website
• ‘What is digital marketing? – The evolution of marketing and advertising’ from the Digital Marketing Room
• ‘10 Benefits of Digital Marketing v. Traditional Marketing’ from businesszone
• ‘Digital policy guide’ webpage on the Internet Advertising Bureau (IAB) website
• ‘7 of the Top Marketing Challenges Marketers Face Today’ from hubspot
• ‘The Blessings and Challenges of Globalization’ from CATO Institute
• Laser Learning reading text 'Benefits and challenges of digital marketing'
3. Presentation
• Click to launch this lesson's first presentation on 'Digital marketing'.
• Click to launch this lesson's second presentation on 'Challenges of digital marketing and globalisation'.
4. Good Practice Example
5. Good Practice Example
6. Interactive Quiz
7. Evidence Opportunities
8. Extended Learning
• Click to read ‘20 noteworthy campaigns guaranteed to inspire your own digital marketing’ by Econsultancy.
• Click to read ‘The top viral marketing campaigns of all time’ by Branded3.
• Watch ‘10 Laws of Social Media Marketing’ by Entrepreneur.
• Click to read ‘3 ways to improve your digital marketing strategy’ by Digital Marketing Magazine.
• Click to read ‘Digital Marketing Vs. Traditional Marketing: Which One is Better?’ by Digital Doughnut.
• Click to view ‘Top 10 Benefits of Digital Marketing for Small Business (Infographic)’ by Business2Community.
• Click to read ‘Definition of “Marketing Globalization”’ by Chron: Small Business.
9. Extended Learning
• Watch ‘Business Transformation In the Digital Economy: Redefining Retail’ produced by IBM WebSphere.
• Watch ‘The new digital business | Richard Heaslip | TEDxOxbridge’ produced by TEDx Talks.
10. Think And Challenge