O3IDBUS11-1
Watch ‘Business Transformation In the Digital Economy: Redefining Retail’ produced by IBM WebSphere.
Table of Contents
- Tutorial Video
- Reading Materials
- ‘Digital Marketing’ from the Marketo website
- ‘What is digital marketing?’ from the Marketing Teacher website
- ‘What is digital marketing? – The evolution of marketing and advertising’ from the Digital Marketing Room
- ‘10 Benefits of Digital Marketing v. Traditional Marketing’ from businesszone
- ‘Digital policy guide’ webpage on the Internet Advertising Bureau (IAB) website
- ‘7 of the Top Marketing Challenges Marketers Face Today’ from hubspot
- ‘The Blessings and Challenges of Globalization’ from CATO Institute
- Laser Learning reading text 'Benefits and challenges of digital marketing'
- Presentation
- Click to launch this lesson's first presentation on 'Digital marketing'.
- Click to launch this lesson's second presentation on 'Challenges of digital marketing and globalisation'.
- Good Practice Example
- Good Practice Example
- Interactive Quiz
- Evidence Opportunities
- Extended Learning
- Click to read ‘20 noteworthy campaigns guaranteed to inspire your own digital marketing’ by Econsultancy.
- Click to read ‘The top viral marketing campaigns of all time’ by Branded3.
- Watch ‘10 Laws of Social Media Marketing’ by Entrepreneur.
- Click to read ‘3 ways to improve your digital marketing strategy’ by Digital Marketing Magazine.
- Click to read ‘Digital Marketing Vs. Traditional Marketing: Which One is Better?’ by Digital Doughnut.
- Click to view ‘Top 10 Benefits of Digital Marketing for Small Business (Infographic)’ by Business2Community.
- Click to read ‘Definition of “Marketing Globalization”’ by Chron: Small Business.
- Extended Learning
- Watch ‘Business Transformation In the Digital Economy: Redefining Retail’ produced by IBM WebSphere.
- Watch ‘The new digital business | Richard Heaslip | TEDxOxbridge’ produced by TEDx Talks.
- Think And Challenge
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