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O3IDBUS11-1

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Question 1 of 5

Which statement best describes the marketing mix?

The mixture of print and digital channels used to market products and services

The mixture of designs used to market products and services

The mixture of digital channels used to market products and services

The mixture of social channels used to market products and services

Why is digital marketing creating a conversation between the brand and the consumer?

In order for businesses to gives consumers better deals on products and services

Because consumers want their voice to be heard by businesses and brands

In order for businesses to ask consumers how they should market their products and services

Simply because digital marketing includes social media

A digital marketing campaign should be…

The same marketing message across the same digital marketing channels

A consistent marketing message across different digital marketing channels

A different marketing message across different digital marketing channels

The same marketing message across different digital marketing channels

Using digital marketing channels allows businesses to build a relationship with customers with…

A sense of trust

Guaranteed return business

More cost-effective transactions

An instant return on investment

SEM stands for…

Socially Engineered Marketing

Solution Exact Marketing

Situation Economy Marketing

Search Engine Marketing

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