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O3IDBUS11-1

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Question 1 of 5

Which statement best describes the marketing mix?

The mixture of designs used to market products and services

The mixture of social channels used to market products and services

The mixture of digital channels used to market products and services

The mixture of print and digital channels used to market products and services

Why is digital marketing creating a conversation between the brand and the consumer?

Because consumers want their voice to be heard by businesses and brands

Simply because digital marketing includes social media

In order for businesses to gives consumers better deals on products and services

In order for businesses to ask consumers how they should market their products and services

A digital marketing campaign should be…

A consistent marketing message across different digital marketing channels

The same marketing message across different digital marketing channels

A different marketing message across different digital marketing channels

The same marketing message across the same digital marketing channels

Using digital marketing channels allows businesses to build a relationship with customers with…

More cost-effective transactions

A sense of trust

An instant return on investment

Guaranteed return business

SEM stands for…

Solution Exact Marketing

Situation Economy Marketing

Socially Engineered Marketing

Search Engine Marketing

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