O3IDBUS11-1
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Which statement best describes the marketing mix?
The mixture of designs used to market products and services
The mixture of social channels used to market products and services
The mixture of digital channels used to market products and services
The mixture of print and digital channels used to market products and services
Why is digital marketing creating a conversation between the brand and the consumer?
Because consumers want their voice to be heard by businesses and brands
Simply because digital marketing includes social media
In order for businesses to gives consumers better deals on products and services
In order for businesses to ask consumers how they should market their products and services
A digital marketing campaign should be…
A consistent marketing message across different digital marketing channels
The same marketing message across different digital marketing channels
A different marketing message across different digital marketing channels
The same marketing message across the same digital marketing channels
Using digital marketing channels allows businesses to build a relationship with customers with…
More cost-effective transactions
A sense of trust
An instant return on investment
Guaranteed return business
SEM stands for…
Solution Exact Marketing
Situation Economy Marketing
Socially Engineered Marketing
Search Engine Marketing
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