Case Study

Alejandro works as a marketing manager for an electric car manufacturer and has been asked to attend and exhibit at a trade show.It is a good opportunity to promote the company and Alejandro wants to come up with some creative ways to increase their social media following and engagement whilst they are exhibiting. There is a small budget for promotional materials and Alejandro asks his team to help him come up with some ideas for how to use it.

1. If you were a member of the team what would you suggest?
2. What are some of the best examples of companies engaging with potential customers through social media you have ever seen, and what are some of the worst examples?

It is rare that there is just one way to respond to a scenario or situation, so do not consider that the responses you have to the above scenario will be judged as right or wrong. Share your scenario with a work colleague or friend and ask them to tell you whether they think you have responded appropriately. Ask them to challenge your response if necessary. You do not need to submit this task for assessment unless asked to do so by your assessor.